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Tuesday, December 4, 2012

What a Deal!--for Some.

I find it strange that a small town in Saskatchewan would publish a coupon book that gives % discounts on purchases in various places of businesses in that town, but ONLY give it to the people who live in the town and not to the outlying commercial catch basin. 

Some of these same businesses do, however, like to provide advertisement flyers in my 'rural' mailbox encouraging me to purchase from them. I also received a notification that I could go to an Internet site and vote for a new addition to the local town swimming pool.

I seems to me that if I am good enough to be persuaded to vote and to buy in my local small town , then I should also qualify to receive the % discount coupon book that the residents of the town qualify for.

  I understand that there is a discount coupon for an upcoming concert to raise money for the local theatre . I wonder how well the theatre will fare if only the people who are chosen to receive the discount attend? 

As I am a member of the Co-Op and the Co-Op was one of the coupon suppliers, it bugs me not a little that anyone in town could benefit from the coupon and not necessarily be a member.

Do these merchants forget exactly where their bread and butter comes from?  Do they actually think that their monthly profit (if they do indeed have one) comes solely from the pockets of the townspeople in this little town in rural Canada?  Do they forget  about the countless numbers of vehicles that  are driven into town everyday from the countryside in order for their  operators to purchase groceries, fuel, hardware necessities, pharmaceuticals, and dry goods?  Do these merchants think for one minute that without these residents from the outlying regions being a part of the  local volunteer backbone, that the town would be able to operate the recreational facilities , service clubs, religious organizations, and cultural events with just the people who live within Town limits?

Yes, Town residents do pay taxes for the upkeep of Town infrastructure, but the merchants of this little town should remember that taxes are also paid by landowners and residents who live in the rural area and that these monies also contribute to the upkeep of roads, schools, medical facilities, as well as  police and emergency services which are used and enjoyed by all in the district.

Could not having a genuine and simple GOOD SALE on goods and services to all who chose to venture to Town to purchase  the oft touted "Locally" been a better idea?

Nothing like a Good Sale to warm a customer's heart and create a lasting memory and a tendency to buy again.

Nothing like a Snub to promote a feeling of not being welcome, not belonging, and not counting that will make a customer turn the opposite direction when they get to the highway and go to the next town where their purchase choices are greater and their business is appreciated.  Often, they can even purchase Online and not ever leave their yard except to pick up the mail.

You can't sell anything to anyone if your store is empty of customers--with or without coupons. The way this small town orchestrated their attempt at marketing is a sure way of having lots of items on the shelves, few people in the aisles, and little cash in the til.

Simply :  WHAT WERE YOU THINKING??



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